Google just opened for support of authorship markup – a way to connect authors with their content on the web. The initiative will help people find more relevant content from better authors in search results.

Author markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links.

The markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web. Already deployed structured data markup mith microdata from will be interpreted by Google.

Googles markup will also be added to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content – a clear bonus if you’re interested in higher ranking for better content.